What's Behind Yoodo App's Customer Onboarding?

Back in year 2014, when we helped [redONE](http://www.redone.com.my/) to develop and launch the [Paperless Registration App for sales partners](https://www.digitalnewsasia.com/tech-at-work/mvno-redone-reaps-the-benefits-of-going-paperless), redONE was the first telco in Malaysia to have realised a truly **branchless** customer onboarding journey with their 10,000 sales partners — enabling sales channels to operate without the limit of physical branches by embracing [enterprise mobility](http://www.salesapp.biz/). Since then, customer onboarding trend has been quick to embrace AI (artificial intelligence) technology that is progressing at exponential speed; especially the maturity of deep-learning based computer vision. In today's context, the digitization roadmap of digital customer onboarding isn't just limited to mobility of sales advisors, but the **customer self-service onboarding** journey. There's a growing segment of customers who are perfectly comfortable with mobile e-commerce, ride hailing app and online food ordering. This is the customer group who studies a product and reviews through online resources before deciding to sign-up for a product or service. They don't need any more sales pitch. They prefer to sign-up and onboard to a product from the comfort of their home or workplace. [](https://mynasionalekyc.cothink.ing/wp-content/uploads/2018/02/yoodo-facial-recognition.jpg)We are excited to lead and witness the progression in customer self-service onboarding. [Yoodo](https://www.yoodo.com.my/) — a new digital telco owned by Celcom, is the first mobile network operator in Malaysia to fully embrace facial recognition tech in customer onboarding! Powered by [EMAS eKYC](https://mynasionalekyc.cothink.ing/products/customer-onboarding-ekyc/), Yoodo enables a new customer to activate a SIM pack by: 1. scanning his/her own ID (Malaysian's MyKad or passport), and  2. performing real-time facial recognition using Yoodo's mobile app  [](https://mynasionalekyc.cothink.ing/wp-content/uploads/2018/02/yoodo-id-ocr.jpg) From the process of SIM pack ordering, activating it, and completing ID verification, there isn't any traditional sales touchpoint involved in the customer journey. EMAS eKYC is a solution designed to assist banks, telcos, financial services and insurance companies in remote customer ID verification through digital channels, and to enable the digital version of [KYC (know your customer) process](https://en.wikipedia.org/wiki/Know_your_customer). Digital ID verification will soon become even more crucial for the establishment of [National Addressing Database](http://www.theedgemarkets.com/article/can-epayment-players-capitalise-lifting-barriers).