Innov8tif

About Innov8tif

Identity assurance for ASEAN's digital economy

Since 2011, Innov8tif has processed 30M+ identity verification transactions for 100+ businesses across 10 ASEAN markets.

Building trust in every digital transaction

In 2011, our founders saw a gap in how businesses verified identities. Traditional methods were slow, paper-heavy, and couldn't keep up with the digital age. They believed there had to be a better way — one that combined security with simplicity, compliance with convenience.

Today, Innov8tif serves banks, governments, and financial institutions across ASEAN — combining biometrics, document verification, and liveness detection into a single platform. Clients using our EMAS CIDA framework report ~35% fewer fraud cases based on aggregated internal transaction data across 30M+ verifications.1

1. Based on aggregated transaction-data analysis comparing pre- and post-EMAS CIDA periods across our customer deployments. Methodology details available on request.

30M+

Transactions processed

~35%

Fewer fraud cases

100+

ASEAN businesses served

10

ASEAN countries covered

Our Mission

Fastest Most Accurate ID Assurance

Our Vision

Set the standard for identity assurance across emerging markets — starting with ASEAN.

Who we are

Founded in 2011 as Innov8tif Solutions Sdn. Bhd., we have grown from a bootstrapped developer team in Subang Jaya into a regional leader in identity assurance and fraud prevention. Now a subsidiary of NexG Berhad (formerly Datasonic Group), the company continues to push the boundaries of digital identity.

In 2023, we merged with Xendity Sdn Bhd — strengthening our capabilities and expanding our reach across ASEAN. Our EMAS CIDA platform is backed by ISO 27001:2022 certification, two Malaysian patents, and a US patent for hologram authentication.

Today, we serve banks, telcos, government agencies, insurers, and fintechs across all 10 ASEAN nations. Our mission is clear — Fastest Most Accurate ID Assurance.

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Our regional offices

Headquartered in Malaysia with regional offices serving customers across ASEAN.

Malaysia (HQ)

Innov8tif Solutions Sdn Bhd

Company Registration No.
0958965W / 201101030830

Singapore

Innov8tif Solutions Pte Ltd

120 Robinson Road, #15-01, Singapore 068913

sales-sg@innov8tif.com

Indonesia

PT. Innov8tif Karta Solusi

Xin Building, Jl. Kapten Tendean No.52, Hegarmanah, Cidadap, Bandung City, West Java 40141, Indonesia

sales-id@innov8tif.com

Cambodia

Innov8tif Solutions Co., Ltd.

No. 206D, Street Preah Norodom, Village 8, Sangkat Tonle Bassac, Khan Chamkar Morn, 120101 Phnom Penh City, Cambodia

sales-kh@innov8tif.com

Philippines

Innov8tif Solutions

7F, Finman Centre Building, 131 Tordesillas, Salcedo Village, Makati City RDO 050, Philippines

sales-ph@innov8tif.com

Our core values

01

Customer Success

Every engagement starts with the client's problem. Partnerships are measured by outcomes — fraud reduction rates, onboarding speed, compliance coverage — not deliverables.

02

Innovation That Matters

Every product exists because a business needed it. OkayFace, OkayDoc, and OkayLive each emerged from real client requirements, not speculative R&D.

03

Trust and Personal Responsibility

Open communication, integrity, and accountability are the foundation of everything we do — internally and with our clients.

Recent milestones

Awards and recognition from the past years.

  1. 2025

    Innov8tif officially joined the Cambodia Fintech Association as a member

  2. 2024

    Winner of the SME100 Awards 2024 - Malaysia's Fast Moving Companies

  3. 2024

    George Lee, CEO, named one of the 4 Top Nominees for EY Technology Entrepreneur of the Year 2024 Malaysia

Certified, recognised, trusted

ISO 27001:2022

Information Security (Eurocian - #784601)

Quality in Business Certification

ITC - #1200724044

Malaysia Digital

Malaysia Digital Economy Corporation (MSC-Status)

ESGAM Member

ESG Association Malaysia

Cambodia Fintech Association

Member since 2025

Security Scanning & Pen Testing

Fortify & NetAssist certified

Talk to an eKYC Expert

We'd like to learn about your use case, requirements, and tech stack. We'll get back within 3 business days.