About Innov8tif
Identity assurance for ASEAN's digital economy
Since 2011, Innov8tif has processed 30M+ identity verification transactions for 100+ businesses across 10 ASEAN markets.
Building trust in every digital transaction
In 2011, our founders saw a gap in how businesses verified identities. Traditional methods were slow, paper-heavy, and couldn't keep up with the digital age. They believed there had to be a better way — one that combined security with simplicity, compliance with convenience.
Today, Innov8tif serves banks, governments, and financial institutions across ASEAN — combining biometrics, document verification, and liveness detection into a single platform. Clients using our EMAS CIDA framework report ~35% fewer fraud cases based on aggregated internal transaction data across 30M+ verifications.1
1. Based on aggregated transaction-data analysis comparing pre- and post-EMAS CIDA periods across our customer deployments. Methodology details available on request.
30M+
Transactions processed
~35%
Fewer fraud cases
100+
ASEAN businesses served
10
ASEAN countries covered
Our Mission
Fastest Most Accurate ID Assurance
Our Vision
Set the standard for identity assurance across emerging markets — starting with ASEAN.
Who we are
Founded in 2011 as Innov8tif Solutions Sdn. Bhd., we have grown from a bootstrapped developer team in Subang Jaya into a regional leader in identity assurance and fraud prevention. Now a subsidiary of NexG Berhad (formerly Datasonic Group), the company continues to push the boundaries of digital identity.
In 2023, we merged with Xendity Sdn Bhd — strengthening our capabilities and expanding our reach across ASEAN. Our EMAS CIDA platform is backed by ISO 27001:2022 certification, two Malaysian patents, and a US patent for hologram authentication.
Today, we serve banks, telcos, government agencies, insurers, and fintechs across all 10 ASEAN nations. Our mission is clear — Fastest Most Accurate ID Assurance.
Our regional offices
Headquartered in Malaysia with regional offices serving customers across ASEAN.
Malaysia (HQ)
Innov8tif Solutions Sdn Bhd
Company Registration No.
0958965W / 201101030830
Singapore
Innov8tif Solutions Pte Ltd
120 Robinson Road, #15-01, Singapore 068913
sales-sg@innov8tif.comIndonesia
PT. Innov8tif Karta Solusi
Xin Building, Jl. Kapten Tendean No.52, Hegarmanah, Cidadap, Bandung City, West Java 40141, Indonesia
sales-id@innov8tif.comCambodia
Innov8tif Solutions Co., Ltd.
No. 206D, Street Preah Norodom, Village 8, Sangkat Tonle Bassac, Khan Chamkar Morn, 120101 Phnom Penh City, Cambodia
sales-kh@innov8tif.comPhilippines
Innov8tif Solutions
7F, Finman Centre Building, 131 Tordesillas, Salcedo Village, Makati City RDO 050, Philippines
sales-ph@innov8tif.comOur core values
Customer Success
Every engagement starts with the client's problem. Partnerships are measured by outcomes — fraud reduction rates, onboarding speed, compliance coverage — not deliverables.
Innovation That Matters
Every product exists because a business needed it. OkayFace, OkayDoc, and OkayLive each emerged from real client requirements, not speculative R&D.
Trust and Personal Responsibility
Open communication, integrity, and accountability are the foundation of everything we do — internally and with our clients.
Recent milestones
Awards and recognition from the past years.
-
2025
Innov8tif officially joined the Cambodia Fintech Association as a member
-
2024
Winner of the SME100 Awards 2024 - Malaysia's Fast Moving Companies
-
2024
George Lee, CEO, named one of the 4 Top Nominees for EY Technology Entrepreneur of the Year 2024 Malaysia
Certified, recognised, trusted
ISO 27001:2022
Information Security (Eurocian - #784601)
Quality in Business Certification
ITC - #1200724044
Malaysia Digital
Malaysia Digital Economy Corporation (MSC-Status)
ESGAM Member
ESG Association Malaysia
Cambodia Fintech Association
Member since 2025
Security Scanning & Pen Testing
Fortify & NetAssist certified
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