Innov8tif

BNM-aligned eKYC for Malaysian insurers and takaful operators

Onboard policyholders remotely. Verify MyKad and biometrics in under a minute. Built around Bank Negara Malaysia's eKYC policy and the Personal Data Protection Act 2010.

PDF

Insurance industry use-case PDF

Improving the security and convenience of policyholder onboarding. Malaysian fraud landscape, eKYC controls, and the EMAS CIDA architecture.

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"Insurance scams are on the rise due to the lack of robust identity verification systems. Digital onboarding and communication methods are needed to meet customer expectations for convenient insurance management, including eKYC and policy renewals."

— Joe Seah, Chief Commercial Officer, Innov8tif Solutions

The rise of insurance fraud in Malaysia

1

Public attitude

A 2022 study found 62% of Malaysians expressed willingness to commit some form of fraud for financial benefit — including inflating insurance claims or misrepresenting income on applications.

2

Organised crime

In 2024, Johor police uncovered a case in which a group posed as insurance agents, took out a life policy on a victim, then orchestrated his murder to collect the payout.

3

Effects of digitalisation

Remote onboarding and digital claims can be exploited through identity fraud, synthetic profiles, or digitally manipulated documentation — without strong identity controls in place.

Malaysian regulatory landscape

BNM eKYC policy

Bank Negara Malaysia's eKYC policy document permits remote customer onboarding for licensed financial institutions, including insurers and takaful operators. EMAS eKYC is implemented for businesses regulated by BNM, the Securities Commission, and MCMC.

PDPA 2010 compliance

Aligned with Malaysia's Personal Data Protection Act 2010 for capturing, processing, and storing policyholder personal data.

Benefits of EMAS eKYC for Malaysian insurers

Remote onboarding

Insurance agents register end-users remotely. Digital signatures and policy reviews happen online — no physical meet-up required.

Anywhere, anytime self-service

Policyholders apply, renew, upgrade, claim, and adjust coverage on their own — at any hour, from any device.

Fraud detection at sign-up

Liveness and biometric verification flag potential fraudsters before a policy is bound. Pair with credit-score and bankruptcy checks to vet ability to pay premiums.

Scalable across channels

Web, mobile, and API channels supported — works for tied agency, bancassurance, direct-to-consumer, and broker-led distribution.

Documents we verify

Tested and compliant with Malaysian identity standards.

MyKad (NRIC) · Passport · Driving licence · MyTentera · MyPR

Roll out eKYC for your Malaysian insurance operations

Book a 30-minute scoping call. We'll map BNM and PDPA against your distribution channel.

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