About Innov8tif
Identity assurance for ASEAN's digital economy
Since 2011, Innov8tif has processed 30M+ identity verification transactions for 100+ businesses across 10 ASEAN markets.
Building trust in every digital transaction
In 2011, our founders saw a gap in how businesses verified identities. Traditional methods were slow, paper-heavy, and couldn't keep up with the digital age. They believed there had to be a better way — one that combined security with simplicity, compliance with convenience.
Today, Innov8tif serves banks, governments, and financial institutions across ASEAN — combining biometrics, document verification, and liveness detection into a single platform. Clients using our EMAS CIDA framework report ~35% fewer fraud cases based on aggregated internal transaction data across 30M+ verifications.1
1. Based on aggregated transaction-data analysis comparing pre- and post-EMAS CIDA periods across our customer deployments. Methodology details available on request.
30M+
Transactions processed
~35%
Fewer fraud cases
100+
ASEAN businesses served
10
ASEAN countries covered
Our Mission
Fastest Most Accurate ID Assurance
Our Vision
Set the standard for identity assurance across emerging markets — starting with ASEAN.
Who we are
Founded in 2011 as Innov8tif Solutions Sdn. Bhd., we have grown from a bootstrapped developer team in Subang Jaya into a regional leader in identity assurance and fraud prevention. Now a subsidiary of NexG Berhad (formerly Datasonic Group), the company continues to push the boundaries of digital identity.
In 2023, we merged with Xendity Sdn Bhd — strengthening our capabilities and expanding our reach across ASEAN. Our EMAS CIDA platform is backed by ISO 27001:2022 certification, two Malaysian patents, and a US patent for hologram authentication.
Today, we serve banks, telcos, government agencies, insurers, and fintechs across all 10 ASEAN nations. Our mission is clear — Fastest Most Accurate ID Assurance.
Our regional offices
Headquartered in Malaysia with regional offices serving customers across ASEAN.
Malaysia (HQ)
Innov8tif Solutions Sdn Bhd
Company Registration No.
958965W / 201101030830
L9-2, Wisma Conlay, 1, Jalan USJ 10/1, 47620 Subang Jaya, Selangor, Malaysia
Cambodia
Innov8tif Solutions Co., Ltd.
Company Registration No.
1000302914
No. 206D, Street Preah Norodom, Village 8, Sangkat Tonle Bassac, Khan Chamkar Morn, 120101 Phnom Penh City, Cambodia
Singapore
Innov8tif Solutions Pte Ltd
Company Registration No.
201411160-D
120 Robinson Road, #15-01, Singapore 068913
Philippines
7F, Finman Centre Building, 131 Tordesillas, Salcedo Village, Makati City RDO 050, Philippines
Indonesia
PT. Innov8tif Karta Solusi
Xin Building, Jl. Kapten Tendean No.52, Hegarmanah, Cidadap, Bandung City, West Java 40141, Indonesia
Talk to our team
Questions about a specific market or deployment? Our regional team is one message away.
Contact usOur core values
Customer Success
Every engagement starts with the client's problem. Partnerships are measured by outcomes — fraud reduction rates, onboarding speed, compliance coverage — not deliverables.
Innovation That Matters
Every product exists because a business needed it. OkayFace, OkayDoc, and OkayLive each emerged from real client requirements, not speculative R&D.
Trust and Personal Responsibility
Open communication, integrity, and accountability are the foundation of everything we do — internally and with our clients.
Recent milestones
Awards and recognition from the past years.
-
2025
Innov8tif officially joined the Cambodia Fintech Association as a member
-
2024
Winner of the SME100 Awards 2024 - Malaysia's Fast Moving Companies
-
2024
George Lee, CEO, named one of the 4 Top Nominees for EY Technology Entrepreneur of the Year 2024 Malaysia
Certified, recognised, trusted
ISO 27001:2022
Information Security (Eurocian - #784601)
Quality in Business Certification
ITC - #1200724044
Malaysia Digital
Malaysia Digital Economy Corporation (MSC-Status)
ESGAM Member
ESG Association Malaysia
Cambodia Fintech Association
Member since 2025
Security Scanning & Pen Testing
Fortify & NetAssist certified
Talk to an eKYC Expert
We'd like to learn about your use case, requirements, and tech stack. We'll get back within 3 business days.